Tools · ROAS Calculator

Calculate your true ROAS and break-even point

Enter your ad spend, revenue, and COGS to see your actual return on ad spend, net ROI, and break-even ROAS.

Your numbers

Total spend across Meta, Google, Amazon

Revenue attributed to the same period

Product cost for the revenue above (optional)

Your minimum acceptable ROAS

Enter your spend and revenue to see your ROAS and break-even analysis

Industry ROAS benchmarks

D2C Fashion3.0–4.5×
D2C Beauty & Skincare3.5–5.0×
Health & Supplements2.5–3.8×
Home & Living2.8–4.0×
Food & FMCG2.0–3.2×
Travel & Experience4.0–6.0×

Know your ROAS? Now find out why it's where it is.

Adnexusone diagnostics pinpoint the exact campaigns, ad sets, and settings dragging your ROAS down.

Run free diagnostic