Capabilities · Health Scoring

One score per platform. No guessing.

Adnexusone calculates a live health score (0–100) for Meta, Google, and Amazon — updated every sync, based on your actual account data.

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0–100

score range

3

platform scores

Live

every sync

What affects your score

Issue severity

Critical issues pull the score down faster than low-severity ones. Weighted by rupee impact.

Spend at risk ratio

The higher the percentage of your budget tied to flagged campaigns, the lower the score.

Resolution rate

How quickly you fix issues over time positively trends your score.

Account structure health

Pixel setup, ad group depth, and tracking completeness contribute to the baseline.

Score bands

80–100Healthy

Minor optimizations available. No urgent action needed.

60–79At risk

Several issues need attention within the week.

40–59Unhealthy

Significant spend being wasted. Action required now.

0–39Critical

Immediate intervention needed to stop budget bleed.

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