Capabilities · Revenue Impact

Every issue comes with a price tag

Adnexusone doesn't just flag problems — it tells you exactly how much each one is costing your business every month, in rupees.

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₹ cost

per issue

Ranked

by impact

All 30

checks covered

How we calculate it

Creative fatigue

Estimated ROAS recovery × spend on fatigued campaigns in the last 30 days.

Broken pixel

Estimated conversions lost × your blended average order value per month.

Zero-conversion spend

Actual spend with zero attributed conversions in the last 14 days.

ACOS bleed

Spend above your target ACOS threshold × days running over benchmark.

Why it matters

Prioritize by business impact

Fix the ₹42K problem before the ₹3K one. Every single time.

Build the case for fixes

Share a rupee estimate with finance, leadership, or your client — not just a severity label.

Track recovered revenue

As you resolve issues, Adnexusone tracks total rupee impact resolved — your team's measurable ROI.

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