Answer 10 questions about your ad management practices. Get your health score and a specific breakdown of where you're leaving ROAS on the table.
Tracking
When did you last verify that your Facebook Pixel purchase event is firing correctly?
Do you have Google Ads conversion tracking set up and verified?
Creative
How often do you refresh creatives on your top Meta ad sets?
Do you monitor ad frequency per ad set on Meta?
Do you have negative keyword lists applied to your Search and Shopping campaigns?
Have you checked for keyword cannibalization (same keyword in multiple ad groups/campaigns)?
Amazon
Do you review your Amazon search term reports and add negatives regularly?
Budget
Do you get alerts when your daily ad budget is about to run out mid-day?
Reporting
How quickly do you typically identify and fix a significant performance issue?
Do you have a documented baseline for ROAS, CPA, and CTR per account?